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Retail in Virtual Worlds
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Build-A-Bear is hands-on in kids' real and virtual worlds From June 2009 By Sandy Smith |
Build-A-Bear Workshop has spent years studying how its young customers play. When it noticed that its tech-savvy pre-teen customers were as content to play in the virtual world as the real one, the company created an online experience designed to feed off and enhance the in-store experience.
"Kids today move seamlessly between online and real-world play," says Dave Finnegan, Build-A-Bear…
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This article was posted on October 22, 2008 - Thought I would share it as it relates to saving retail through virtual goods.
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Virtual World May Save Build-A-Bear
 Build-A-Bear, the 11-year-old company where customers create customized stuffed toys, reported a $2-million net loss on its Q3 earnings call yesterday. $1.7 million of the loss was attributed to the shutdown of itsclosing down its Friends 2B doll business. The company is now focusing on expanding its core operations: Build-A-Bear retail stores, the website and virtual world BuildaBearville.com. Retail offerings collection will include… |
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