Dr. Cindy Gordon is the Founder and CEO of Helix Commerce International Inc. (HCI), a firm that specializes in Innovation and the next generation of collaboration business models. She is also the Founder of 2BeVirtual, a Virtual World profit center under HCI, specializing in rich collaboration media experiences. Prior to founding Helix, Cindy was a partner in a venture capital firm, a private fund investing in early stage ecommerce and web based technology companies. She has held senior executive positions in Accenture, Citicorp, Nortel Networks, and Xerox and is an industry expert in business innovation and Web 2.0 transformation. She is currently a Board Director and Chair of the Canadian Advanced Technology Association (CATA). She is also the Founder of the CEO Fusion Center, an innovation incubator peer-to-peer network for early stage technology companies. She also is a board advisor to many promising Web 2.0 and SaaS companies. Cindy is recognized as one of the top 300 women in Canada by the Richard Ivey School of Business, University of Western Ontario for her leadership and governance skills, and is well published with her sixth book released, Why Buy the Cow (2008), written with the Founder of WebEx, Subrah Iyar. Her prior book, Winning at Collaboration Commerce, and was an industry best seller on Amazon. Her other book, Realizing the Promise of Corporate Portals, has been recognized by Harvard for its quality case study research. She is currently writing a new book on the future of Web 2.0 and social digital media for 2009 release.